What’s in My Bag?

As a female entrepreneur, I've always believed in supporting other women who are making waves in the industry. From innovative skincare solutions to multi-tasking makeup, there's a wealth of incredible products created by female-founded brands that have become staples in my everyday life. I of course have some Wink products in my bag, but I want to show love to some of my other favorite iconic brands founded by equally iconic women. Read on for the essentials you can find in my bag!


Jones Road

I LOVE Jones Road. Bobbi Brown’s new line features a ton of awesome products, but the Miracle Balm is my favorite. I wear the Magic Hour shade for the perfect no makeup makeup look. Since I have drier skin, this hydrates and adds a subtle glow. It works really well for more mature skin, too!


Victoria Beckham

Victoria Beckham is everything to me. I love that she created a luxury beauty brand that’s both clean and cruelty-free! Her eyeliners are amazing, specifically the Satin Kajal and the Instant Brightening Waterline Pencil. 


Rare Beauty

Selena Gomez’s Rare Beauty quickly became another one of my favorite brands! I swear by the Soft Pinch Liquid Blush in Worth, a dewy rose shade. I stole it from my daughter’s makeup bag!


Charlotte Tilbury

My signature lip color? Super Cindy. This muted nude was created by the iconic makeup artist Charlotte Tilbury and inspired by another icon, Cindy Crawford.


Summer Fridays

I always keep Summer Fridays lip products in my bag. And I’m happy to support another powerhouse female entrepreneur, Marianna Hewitt!


Wink Brow Bar

Of course, I use the Wink Embrowerment Sculpting Pencil in Dark Brown. It’s our award-winning hero product for a reason!


Supporting female-founded brands isn't just about purchasing products; it's about celebrating the incredible women behind them and the values they embody. From promoting inclusivity and sustainability to championing innovation and empowerment, these brands inspire me every day to dream bigger and strive for excellence. So the next time you reach into your purse, remember the power of your choices and the impact they can have in shaping a more equitable and vibrant future.

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