Umbreen learned to “thread” brows at an early age. She jokes that her mother taught her, “The birds, the bees and the brows.” Growing up, Umbreen spent much of her time in her mother’s salons while also attending University at King’s College London and graduating with a degree in Biomedical Sciences.

After marrying in 2003, Umbreen moved to New York where she became PR Director of a niche magazine.  In 2005, Umbreen had a son, and in 2011 her daughter was born. After her children were in school, she decided to fulfill her lifelong passion for beauty, brows and product development. 

As someone who learned the reigns of beauty and brows from an entrepreneurial mother, the concept of women’s “Embrowerment” was essential to Umbreen. In 2014, she developed the concept for Wink. Today, her empire includes three Wink Brows Bars in Manhattan, one in Brooklyn and one in London.